Immi is a DTC (Direct to Consumer) foodtech company launching a low-carb, high-protein instant ramen.
The global instant ramen market is a US$42 billion industry and, similar to other segments, comprises incumbents who so far have done little to adapt to customers’ needs and tastes. The industry is controlled by a handful of Asian food giants that haven’t innovated and adapted to customers’ demands; they are still selling the same high-carb, preservative-filled, and sodium-loaded instant noodles.
Through an extensive R&D process, Immi was able to create a ramen that is up to 75% lower in net carbs, up to 35% lower in sodium, with 5x more protein and 3x more fiber than the regular instant ramen. Immi’s goal is to become the leading better-for-you Asian American food brand, starting with their ramen and possibly moving into new niches with similar market dynamics.
Immi is a DTC (Direct to Consumer) foodtech company launching a low-carb, high-protein instant ramen.
The global instant ramen market is a US$42 billion industry and, similar to other segments, comprises incumbents who so far have done little to adapt to customers’ needs and tastes. The industry is controlled by a handful of Asian food giants that haven’t innovated and adapted to customers’ demands; they are still selling the same high-carb, preservative-filled, and sodium-loaded instant noodles.
Through an extensive R&D process, Immi was able to create a ramen that is up to 75% lower in net carbs, up to 35% lower in sodium, with 5x more protein and 3x more fiber than the regular instant ramen. Immi’s goal is to become the leading better-for-you Asian American food brand, starting with their ramen and possibly moving into new niches with similar market dynamics.